Role Overview

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels..

Key Responsibilities

Marketing Strategy & Execution

• Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.

• Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.

• Oversee and optimize the marketing budget

• Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.

• Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets

• Build and manage a high-impact marketing organization fostering innovation and collaboration

• Continuously improve the performance and productivity of the marketing team.

• Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)

SEO & Web Leadership

• Build and execute an SEO strategy to grow organic traffic, and dominate relevant search results.

• Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning .

• Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices

• Own web analytics and reporting, using data to drive continuous optimization

• Manage the external website developer to improve website performance and changes.

Content & Campaign Management

• Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video

• Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.

• Manage writers/designers as needed

Webinar & Event Marketing

• Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions

• Create post-event campaigns to convert attendance into qualified leads

• Support sales in conferences in Europe and North America.

Requirements

• 2-5 years in senior marketing roles in B2B SaaS

• 5-10 years of experience, ideally in short-term rental or travel tech

• Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation

• Strong understanding of webinar production and audience engagement tactics

• Proven track record of leading and scaling marketing teams

• Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar

• Excellent project management and cross-functional collaboration skills

• Native or near-native English proficiency